Imagination, crafted.

The Imagination Assessment

The Frameworks

15 short questions across five pillars of business imagination – about 4 minutes. Get your Imagination Score straight away, plus a personalised breakdown of where to focus next.

    About your businessNot scored

    Which industry is your business in?

    We use this to compare your results with similar businesses. It doesn’t change your score.

    Pick the closest fit. If you’d rather not say, you’ll be compared with all businesses instead.

    /15

    Your result

    Your Imagination Score

    0/100

    Almost there

    See the rest of your report

    Your score is already yours. An email unlocks the pillar-by-pillar breakdown and what to focus on next. We use your answers to build your report. Your email is never added to our anonymous research data.

    Full report

    Your imagination report

    Five pillars
    Original report: highly imaginative businesses averaged 75% on the four original pillars (Craft is new, so it has no marker)
    Benchmark

    Your suggested next step

    A practical way to put your results to work.

    Not ready to talk? Get more ideas by email by signing up to our newsletter.